He-Man (AKA The New Adventures of He-Man) (Mattel)

He-Man (AKA The New Adventures of He-Man)
1989 - 1992

This post comes from a request from our Facebook The Toy Box reader Gregory Jackson. We hope you enjoy this, Gregory.

He-Man, AKA The New Adventures of He-Man was an animated series released by Jetlag Productions and Mattel in 1990. The series was developed as an expansion to the original Filmation series, He-Man and the Masters of the Universe, yet at the same time took the show in a whole different direction.

The premise involved He-Man being summoned from Eternia to the planet Primus to aid the Galactic Guardians in their quest to defend the citizens from the Evil Mutants of the neighboring planet Denebria. Rather than hang behind and pounce on the opportunity to take over Eternia in He-Man's absence, Skeletor instead chooses to follow He-Man, and leads the Evil Mutants in his new quest to conquer the entire galaxy.

While the quality of the show was highly regarded as superior to that of the original series, the characters were deemed so bland that most episodes failed to entertain viewers. These issues even carried over to fan favorites He-Man and Skeletor who acted so differently in terms of their tone and demeanor that the show had a sense of discontinuity.

Naturally the show was spearheaded by a massive toy production marketing plan. Depending on which region you lived in would dictate which figures you saw. Some were exclusively released in North America, while others were exclusive to Europe. Even those released in both regions sometimes saw a name change. To put it bluntly, tracking down an entire set of this line can be a rather big pain.

Though the animated series lasted only one season (65 episodes) in 1990, the toys were produced and released from 1989 to 1992. Unlike the show itself, the toys seemed rather popular among He-Man fans resulting in this much longer life.

Artila*Battle Blade Skeletor*Battle Punch He-Man
Brakk*Butthead*Disks of Doom Skeletor

Hook Em' Brakk, known as Hook Em' Flogg in the USA, but never released as such in the States is going to be your most difficult and most expensive figure to track down. Loose figures will set you back between $100.00 and $200.00, while mint on card versions sell for $1,000.00 or more.

He-Man*Hook Em' Brakk*Hoove

Fans of the toys refer to the Kalamarr figure below as Slush Head. Though the card does indeed refer to the character as Kalamarr, the name was changed to Slush Head for the Classic Masters of the Universe release of this figure.


Quakke (below) and Earthquake (two photos above) are perfect examples of name changes between North America and Europe releases. Though they are both the same figure, they're known as two completely different names in each continent. European cards can always be denoted by the bilingual "explosion" bubble at the top right of the card.

Lizorr*Missile Armor Icarus*Nocturna

Thunder Punch He-Man was one of the very few "recycled" names/characters from the original series of toys for this line.

Spin Fist Hydron*Spinwit*Staghorn
Tatarus*Thunder Punch He-Man*Too-Tall Hoove


A difficult item to track down from this series is He-Man packed in with a cassette tape. It was only released in Italy. Each side featured a unique story. Side "A" being "He-Man e l'esplosione cosmica" (He-Man and the Cosmic Explosion), and side "B" being "He-Man e il pianeta maledetto" (He-Man and the Cursed Planet).

He-Man with Cassette Tape

Mattel produced two backpack accessories which would fit on most of the figures.

Rocketdisc Powerpack*Turbo Tormentor

In addition to selling single packed figures, Mattel also produced a handful of multipacks. Each one boasted that it was a buy one get one free deal, however no matter which pack you purchased you were getting He-Man as he was packed in all of them. The villains were also only referred to as Evil Mutant, and not by their name.

He-Man/Evil Mutant (Flogg)*He-Man/Evil Mutant (Skeletor)
He-Man/Evil Mutant (Kalamarr - AKA Slush Head)

Vehicles and playsets were a big part of the series, and much like the figures could range in names depending on which region you lived.

Sagitar (below) is technically the one and only beast released in the series - Not a vehicle or playset.


Perfect examples of the vehicle name changes are the Terroclaw, which was released in North America, and the Terrapod, which was released in Europe.


Shuttle Pod

Another example of vehicles with name changes - Doomcopter (Norther America) and Skullcopter (Europe).


The massive Shuttle Eternia is large enough to not only blow kids minds away with the sheer size of the box/toy, but also all the fantastic play features built into it. The vehicle is boasted on the box as being able to, "Transform it 12 Different Ways!"

Shuttle Eternia

The last playset produced for the series was sadly a Europe exclusive. As such, many fans in the USA will have a difficult time getting their hands on one even today as prices range between $400.00 and $500.00 for ones sealed in the box. Loose ones can be found here an there for between $75.00 and $100.00)


We have to be honest and admit that tracking down this series turned out to be more of a pain than fun, and as such we suspect many collectors out there feel our pain, and are quite possibly going through the same thing. Between the exclusives to various countries, and the name changes, this was a rather challenging post to compile.

Join us next time when we take a look at Batman - The Dark Knight Collection, and don't forget to add your entry for the first Bloggers United contest below for a chance to win a great mystery box of collectibles!

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  1. I absolutely love this series! I have a small collection of loose figures and one boxed vehicle that soon became loose. I do wish the prices on these were not so high on the secondary market, but I'm willing to spend a little to get the pieces I need within reason. I guess that makes me a fan!

    1. Hopefully with Mattel releasing the all new 200X line later this year in Classic format the high prices of this line will balance out more, maybe even come down a little.

  2. Am just starting to get into these so am hoping to have a few of these soon.

    1. Are you going for the whole shebang, or just a specific region of releases?

    2. Just going after ones i like or find interesting.

  3. Hi,Thanks for the great info. I was wondering if you would know how much a 'He-Man packed in with a cassette tape' should cost? A guy I know has one that I wanted to buy but I have no idea what is a reasonable price to give for it and what is a rip-off.

    1. Unfortunately I don't have anything concrete in terms of information. What I can say is that I have seen Italian He-Man figures with cassette tapes in them (not necessarily this version) sell for as low as $300.00 (not really low), and as high as $2,500.00.

      At the end of the day, you need to determine how badly you want something, and how much you want to pay for it. Make your offer from there. If you can honestly say to yourself that you would pay upwards of "X" amount of dollars for it, then offer that to the seller. If they want more, and you don't want to pay more, then leave it at that.

      I'm not a big fan of haggling, so personally I wouldn't go back and forth with someone. That's why I have yet to pick up a vintage Wonder Bread He-Man. Don't want to pay $700.00, so waiting for it to be more in my price range. If it never is, then so be it.