What time is it?!?! It's the opening line to the album of the same name, and the second overall studio album for The Time. Prince once again takes full creative control, writing and recording all tracks, essentially creating another album for himself, but allowing his friend, Morris Day, to sing on it. However, this time, he'd also bring Vanity along for the ride, who provided spoken vocals throughout a handful of songs.
Whereas their debut sounded very 1978 / 1979 Prince, this one takes a page from 1981 / 1982 Prince. It starts to move more in a pop direction, but it's that early 80's funk pop. Much like their debut, it doesn't really resonate with me.
As noted above, Prince once again took full creative control, so the end result is the same as its predecessor, wherein it just sounds like another one of his albums. What Time Is It? is fine if you look at it from a perspective of hooray, more Prince, but beyond that, it really doesn't stand on many of its own merits.
The only tracks which really stood out to me were I Don't Wanna Leave You, and 777-9311. Much like many phone number songs, it was actually that of a real person. That person being Prince's guitarist, Dez Dickerson's. As you'd expect, he had to change it once the calls started coming in.
Prince launched his 1999 / Triple Threat tour, which featured both The Time and Vanity as supporting acts. For this, he'd pay members of Day's band to perform behind the curtain for Vanity followed by their own hour-long set.
Unfortunately for Jimmy Jam and Terry Lewis, it was during one of these shows that they were stranded in Atlanta from a blizzard. This resulted in both Prince and Lisa Coleman having to stand in for them, and their subsequent firing. As to who fired them, Prince stated in a 1990 Rolling Stone interview that it was Morris Day's band, and his only involvement was when Day asked him what he would do.
While one might find their dismissal to be harsh, the context was that their stranding occurred because they were away producing an album for the S.O.S. Band, which was a breach of the rules they agreed to follow. However, this turned out to be a blessing in disguise for them as this ushered in their legendary production empire, Flyte Tyme Productions. Monte Moir would also depart the band, opting to go work with the two.
Flyte Tyme went on to produce smash albums for Klymaxx, Alexander O'Neal, Mariah Carey, Janet Jackson, and Michael Jackson, just to name a very select few. So, like I said, a blessing in disguise. Clearly, they got the better opportunity as a result.
Mark Cardenas, Paul Peterson, and Rocky Harris would replace the three, but then Harris would be replaced by Jerry Hubbard. It would be Cardenas, Peterson, and Hubbard, alongside Morris Day, Jesse Johnson, Jerome Benton, and Jellybean Johnson who would appear in 1984's Purple Rain, and then release the album, Ice Cream Castle a month after.
The relationship between Morris and Prince would hit a turbulent period, and the end result of ongoing arguments was Day quitting The Time to pursue a solo career, launching it with 1985's Color Of Success. He'd finish out the decade with 1987's Daydreaming.
Meanwhile, the remaining members (Benton, Jellybean Johnson and Peterson) were reformed into a new short-lived project called the Family. However, their 1985 self-titled debut would be their only one until 2011's Gaslight. This was followed by their latest to date, 2014's AM Static.
Though professional friction remained between Day and Prince, he would rejoin The Time for the 1990 film, Graffiti Bridge. This was followed by their first new album since the split, Pandemonium. In a rare Retro Spin twist, I actually dipped a toe into the new decade and reviewed that album.
The Time would once again disband, but reform with some new members, making an appearance in the 1995 film, Jay And Silent Bob Strike Back. During this time, and into the new millennium, Day returned to his solo career.
They'd once again reunite in 2008 with all original members, aptly calling themselves Original 7ven, with their first appearance being at that year's Grammy Awards. They'd continue to perform shows from there, eventually releasing 2011's Condensate.
Prince's death in 2016 would shock the world, and in its wake several tribute concerts would occur. This included Morris Day and The Time. Following this, they would make one-off appearances, with some members departing between 2017 and 2022.
However, it would be in this latter year that Day would receive notice from Prince's estate that he was not permitted to use the name, Morris Day And The Time. This was because of the original agreement, wherein Prince owned the name. This would all come about from Day's attempt to trademark the name but ultimately be settled out of court. Long story short, he can use the name but needs to pay the estate a fee for said use. They remain active to this day.
Disclaimer: They Toy Box does not endorse or contribute to piracy. Retro Spins posts are intended for educational and entertainment purposes only. None of the music discussed here is available for sale, downloading or distribution.

















_Page_001.jpg)
_Page_002.jpg)
_Page_003.jpg)
_Page_004.jpg)
_Page_005.jpg)
_Page_006.jpg)
_Page_007.jpg)
_Page_008.jpg)
_Page_009.jpg)
_Page_010.jpg)
_Page_011.jpg)
_Page_012.jpg)
_Page_013.jpg)
_Page_014.jpg)
_Page_015.jpg)
_Page_016.jpg)
_Page_017.jpg)
_Page_018.jpg)
_Page_019.jpg)
_Page_020.jpg)
_Page_021.jpg)
_Page_022.jpg)
_Page_023.jpg)
_Page_024.jpg)
_Page_025.jpg)
_Page_026.jpg)
_Page_027.jpg)
_Page_028.jpg)
_Page_029.jpg)
_Page_030.jpg)
_Page_031.jpg)
_Page_032.jpg)
_Page_033.jpg)
_Page_034.jpg)
_Page_035.jpg)
_Page_036.jpg)
_Page_037.jpg)
_Page_038.jpg)
_Page_039.jpg)
_Page_040.jpg)
_Page_041.jpg)
_Page_042.jpg)
_Page_043.jpg)
_Page_044.jpg)
_Page_045.jpg)
_Page_046.jpg)
_Page_047.jpg)
_Page_048.jpg)
_Page_049.jpg)
_Page_050.jpg)
_Page_051.jpg)
_Page_052.jpg)
_Page_053.jpg)
_Page_054.jpg)
_Page_055.jpg)
_Page_056.jpg)
_Page_057.jpg)
_Page_058.jpg)
_Page_059.jpg)
_Page_060.jpg)
_Page_061.jpg)
_Page_062.jpg)
_Page_063.jpg)
_Page_064.jpg)
_Page_065.jpg)
_Page_066.jpg)
_Page_067.jpg)
_Page_068.jpg)
_Page_069.jpg)
_Page_070.jpg)
_Page_071.jpg)
_Page_072.jpg)
_Page_073.jpg)
_Page_074.jpg)
_Page_075.jpg)
_Page_076.jpg)
_Page_077.jpg)
_Page_078.jpg)
_Page_079.jpg)
_Page_080.jpg)
_Page_081.jpg)
_Page_082.jpg)
_Page_083.jpg)
_Page_084.jpg)
_Page_085.jpg)
_Page_086.jpg)
_Page_087.jpg)
_Page_088.jpg)
_Page_089.jpg)
_Page_090.jpg)
_Page_091.jpg)
_Page_092.jpg)
_Page_093.jpg)
_Page_094.jpg)
_Page_095.jpg)
_Page_096.jpg)
_Page_097.jpg)
_Page_098.jpg)
_Page_099.jpg)
_Page_100.jpg)
_Page_101.jpg)
_Page_102.jpg)
_Page_103.jpg)