Monday, May 14, 2018

M.A.S.K. (DC Comics)

M.A.S.K. (Mini Series)
DC Comics
1985 - 1986

M.A.S.K. was one of the biggest successes for Kenner post their Star Wars franchise years. The toys combined intriguing characters with multi-function vehicles and playsets which provided hours of entertainment for kids. It didn't hurt that the line was backed by a highly popular animated series which lasted for two seasons and encompassed seventy-five episodes.

As was quickly becoming the norm for the era, toy developers were looking for marketing campaigns which allowed them to grab kids attention. Though animation was a great tool for commercials, stringent laws limited the amount of seconds a commercial could feature "cartoon" footage.

To help get around this, several big name toy companies sought out comic books as an alternative source of marketing. Pretty much every toy line from the 80's had a coinciding book through either Marvel, DC or Star Comics.

M.A.S.K. actually began its history in comic pages via three mini comics which were included in the actual packages of the toys. However, in 1985, DC Comics developed a mini series of four issues for comic book racks which ran until early 1986.

DC Comics

The mini series garnered enough popularity that DC Comics launched a monthly series in 1987.

Unfortunately, popularity dropped quickly by readers and the series was cancelled after just nine issues.

IDW attempted to revitalize M.A.S.K. in comic book for in 2011 where Matt Tracker was depicted as a police officer. However, this series never saw publication. Instead in 2016, a re-introduction / re-re-visioning of the series was produced which ran for ten issues through August 2017.

M.A.S.K. was initially slated to be a part of Hasbro's proposed cinematic universe which was in the works. However, the film got lost in the shuffle of flip flop responses from the studio (Paramount) and folks working on it who would one day say it was happening and then the next day retract and say it's not happening. As of April 2018 it is once again on the green light list. We'll see where it goes from there.

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