Monday, April 9, 2018

Super Stars (Ertl)



Super Stars
Ertl
1981

Remember that time Ertl tried to get into the action figure game with their Super Stars line? You know the one that featured three random actors and two NASCAR drivers?

Well, it wouldn't be surprising if many of you didn't actually know. Ertl's attempt at die-cast metal figures fell rather flat when introduced in 1981. The line pretty much tanked the moment it hit toy isle shelves, and was quickly bustled to clearance bins in the middle of the store.

Bandit*Colt*Rocky

Darrell Waltrip*Richard Petty

Though it's always great to produce an action figure carrying case when you have a massive toy line to accompany it, it's never really good marketing to do so right out of the starting gate. It's even worse when said case holds twenty-four figures, and your line only lasted for five.

This is clearly a case (no pun intended) of Ertl marketing and development saying, "Let's just produce something fast and cheap because we can". The case is literally nothing more than the same die cast car case from Ertl's Dukes of Hazzard line with a new sticker slapped on the front.

Super Stars Carrying Case

Mind you, we're by no means saying the Super Stars line was a bad one. These are great figures, and if you're looking for these particular characters / people, this is definitely your venue for that. For die cast metal, the sculpts aren't bad at all, and the paint jobs are fairly solid. Granted, they are prone to flaking / chipping if handled too much - Much like any die cast car. Again though, these aren't terrible.

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