Thursday, October 23, 2014

Tarzan (Mattel)


A big problem occurred in toy isles when Kenner found massive success with Star Wars merchandise. What happened was that every toy company out there jumped at everything movie and television based in a desperate attempt to find the kind of success that sent Kenner laughing to the bank daily. As such, the market was flooded with all sort of television and movie based toys - Most of which were huge duds.

1978 wasn't going so smoothly for Mattel. They were already taking loses on their failing "TV" based toys, and it appeared that Tarzan would quickly become another license that wasn't going to blow children's minds.

The entire line (as well as several others being churned out by Mattel during the late 70's) was done so by utilizing parts from their most successful European series of the time, Big Jim. Everything got a fresh coat of paint, a new name, and of course, new packaging. As a result, these days many collectors of Big Jim seek the toys out as a sort of sub series collection.

***FUN FACT***

Look closely at the Jungle Cat in the packaging below. Does he look familiar? If you're a He-Man fan, he should. This "figure" was reused again in the 80's when Mattel released Battle Cat and Panthor for the massively popular Masters of the Universe line. The sculpt was first used in the Big Jim series for the Big Jim on the Tiger Trail set.

Tarzan with Jungle Cat

Tarzan with Giant Ape

These days the Tarzan line is difficult to track down. Complete sets are rare, and mint in package pieces appear to be almost non-existent. Evolution wise, these items are great collection pieces if for anything to show the history/evolution from Big Jim to Tarzan to Masters of the Universe.

Join us next time when we take a look at G.I. Joe: Retaliation!

Click "HERE" to go back to the home page. For more posts related to this one, please click the labels below.


All logos, products, names, and descriptions are the property of their respective copyright and trademark holders. No infringement is implied. Photographs and articles (unless otherwise noted) are copyright of The Toy Box, and may not be used without prior written consent. This website and its pages herein are designed for educational purposes only. No items shown are for sale.

Market prices fluctuate daily, and the prices as listed herein are not intended to be a set point, but rather a benchmark of where prices were noted at during the time period in which the article in question was written/posted. The value of any item shown here is always subject to change based on supply and demand, as well as seller/buyer preference. We are not affiliated with any buyers/sellers, and have no influence on prices set by secondary market dealers or individual sellers.