With their first two albums peaking at number two in the UK, where was Simply Red to go from there? Well, number one of course, and that's exactly what happened with their 1989 released A New Flame.
Led by the number one single, If You Don't Know Me By Now, a remake of the 1972 Philadelphia soul classic by Kenny Gamble and Leon Huff, and the minor hit, It's Only Love, which peaked at number fifty-seven, the world was opening wide for the band. This was highly contributed to by the band purposefully aiming for a more mainstream versus critical successful sound, a gamble which paid off.
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Once again, it takes a bit for the album to gain momentum for me. I will also say, if this is considered mainstream, especially in 1989, I'd like to know where. There was no music like this over the airwaves in my neighborhood that year. Rather, the radio was blaring the likes of Roxette, Janet Jackson, Phil Collins, Madonna, Bonnie Ratt, Aerosmith, and Mötley Crüe.
Despite the addition of saxophone player, Ian Kirkham, it still manages to reduce the jazz and soul sound, again, probably from the conscious decision to become mainstream. Basically, his inclusion, and use, feels a bit wasted. They lose something in what created their charm in the process.
Still, there were some decent tracks to be found, which for me, included A New Flame, the song, More, She'll Have To Go, and Turn It Up. The latter, I don't know why, but I feel like I've heard before. Yet, I can't place where or when. I appreciate the cover tune, If You Don't Know Me By Now for what it is, but I can't say it's among my favorites.
By this time, lead singer Mick Hucknall was a major international superstar, often resulting in him being photographed with other celebrities and super models. Whether it was from an inflated ego, or truly how things were going, he would declare in a 1991 interview that Simply Red was basically a solo project for him. Whether it was coincidental timing, or the declaration itself, Chris Joyce and Tony Bowers quit the band around this time.
This would be the start of a heavy rotation of members coming and going to the point that Hucknall would eventually become the only remaining original member when Tim Kellett, and Fritz McIntyre left in 1993 and 1996, respectively.
1991 would also be the biggest year for Simply Red with the release of their album, Stars. Surprisingly for an 80's band entering the grunge era, it would become their biggest selling record of their career, certifying at a whopping 12X platinum in the UK, along with peaking at number one. Further, it would reach the top ten in seven additional countries. However, with it would also come their final Billboard Hot 100 hits, Something Got Me Started (peaking at twenty-three), and Stars, the song, peaking at forty-four.
Despite that being the last for the USA, the band remained a massive success around the world. As I've noted a couple times at this point across previous posts, all thirteen of their studio albums have peaked in the top ten in the UK, spanning a career of 1985 to 2023. Even then, while the band isn't releasing studio albums these days, they, or I suppose more correctly stated, Hucknall as Simply Red, remains very much so active.
Overall, this was a pretty good series of listening sessions. I definitely didn't expect to like Simply Red as much as I ultimately did. Ultimately, what started as a band I added to my collection for appreciation of their contributions to the decade, turned into an appreciation for the music directly. Though I wouldn't call myself a mega fan by any means, I'm definitely down with them at this point.
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