C-3PO Cereal
Kellogg's
1984 - 1985
A long time ago in a newspaper, far, far away...
Twin rays, phased together, for two crunches in every double "o"! It was the tagline which turned Star Wars fans towards a delicious honey-sweetened oat, wheat and corn cereal packed with ten essential vitamins and minerals. I'd be lying if I said I didn't eat my fair share of boxes while watching Saturday morning cartoons.
Of course, what's a great box of cereal without an incentive either inside or on the box? Kellogg's had a fair share of them throughout the life of the cereal.
The original 1984 boxes kicked off with a promotion for cut out masks which were featured on the back of each box. There were six in all to collect.
1984 Box with C-3PO Mask
1984 Box with Luke Skywalker Mask
1984 Box with Chewbacca Mask
1984 Box with Yoda Mask
1984 Box with Darth Vader Mask
1984 Box with Stormtrooper Mask
When 1985 rolled around, Kellogg's packed in a fun Rebel Rocket inside each box. This particular promotion was also notable for the additional mail away promo on the side of the box. By sending in three UPC's from three boxes of C-3PO's along with the included order form, you would receive four (random) Kenner micro collection figures. With twelve different figures in all, you'd need to send in at minimum nine UPC's for a chance to get them all...That's if you didn't get a duplicate set.
1985 Box with Free Star Wars Rebel Rocket Promotion
Probably the most highly sought after promotion from the cereal is the 1985 Sticker / Trading Cards. There were ten in all and each one was unique in its own right. Unlike any trading card I've seen before or since, this particular set of cards featured a sticker on top, which when pealed away revealed the trading card portion. Sets these days are incredibly difficult to track down and can garner upwards of $150.00 for a full set. Mind you, buy full set I mean all ten stickers / cards and then an additional set of ten cards (without the stickers on them).
1985 Box with Star Wars Sticker / Trading Cards Promotion
For those of you curious, here is a complete set of both the sticker and card sets. This is absolutely by far the most difficult trading card set I have ever put together.
1985 Star Wars Sticker Promotion
1985 Star Wars Sticker Promotion
1985 Trading Card Promotion
1985 Trading Card Promotion
1985 Trading Card Promotion
Of course, to help promote this whole new cereal, Kellogg's made sure to produce this fantastic standee to stand alongside boxes in grocery stores. Since most of them got discarded and / or destroyed after use, you can expect to drop anywhere from $400.00 to $500.00 if you find one. The bright side to this is that most of them are in unused condition because they never made their way out to store isles - Probably in some small mom and pop grocer that no longer exists today.
1984 Display Standee
You know, I really miss the days when cereal was fun for me. Sure, I can go to any store on any block and get a box of Fruity Pebbles, Coco Puffs, Frosted Flakes and all those other brands which have withstood the test of time. But, where are those great one offs that came and went? Mr. T Cereal, Ghostbusters, Nintendo Cereal System, Donkey Kong and of course C-3PO's (just to name a few).
How awesome would it be to break open a re-released and fresh box of any one of those and settle in for a morning full of 80's Saturday morning cartoons followed by a fun adventure with some toys sprawled out across the floor?
Click "HERE" to go back to the home page. For more posts related to this one, please click the labels below.
I remember all of that! The cards were pretty cool. That would be a cool way for Topps to do sticker cards. You can put the sticker somewhere and you still have a card!
ReplyDeleteAs lame as the rocket was, I still kind of liked them because you could put the decoration stickers on how you wanted.
That would be cool if Topps revived this aspect, stickers over cards.
DeleteThe rocket was awesome because no two were alike.
I'm pretty sure I have a box of C-3PO's somewhere that has a C-3PO mask on the back of the box. I didn't see that one on your list though?
ReplyDeleteOh, wow! I forgot to upload that one! Good catch!
Delete