G.I. Joe: A Real American Hero 1987 (Hasbro)



Here it is, the long awaited updated version of the 1987 G.I. Joe toys.  This post has been one of the longest ones in the works as we updated it from our prior photographs to this all new, mint in package edition.  It's been a chore to say the least.

Much like an good Joe series, the figures are the heart and sole of the 1987 series, bringing with it several figures from the highly frowned upon G.I. Joe The Movie from Sunbow, as well as figures from the (at the time) all new DIC television series.  It may seem like a mish mash of figures, but it worked very well at the time, and today stands up as a solid line of figures in the Joe's plastic history.

Seventeen basic figures were produced for the line, elven of which were Joes, with only six being Cobra figures.  Way to be outnumbered there, snakes!



Hasbro also released the very intriguing, but poorly executed Battle Force 2000 sub series.  The figures weren't too bad, but the vehicles which promised a "build a base" feature really drove the nail in the coffin for what could have been a solid Joe branch from the main line.  See below for more details on that (vehicle section).

The group represented a high tech Joe squad that utilized experimental weapons in battle.  Though six were produced in 1987, the team actually consists of seven members.  The seventh figure would be released later in the G.I. Joe line (1989 AKA Series 8).
In an attempt to sell more of the Battle Force 2000 figures, Hasbro also produced three two packs.  Today collector's take great joy in finding both the single and duel packs for their collections.

Two three packs were produced based on the Sunbow film, and contained some of the most interesting figures based on the flopped movie - Sgt. Slaughters Marauders, and the infamous trio of Cobra-La.

The Marauders included Red Dog, Taraus and Mercer.  The Cobra-La set included Golobulus, Nemesis Enforcer and a Royal Guard.  Sadly a Pythona figure was never produced for the line - Something that to date still hasn't happened despite repeated fan requests of Hasbro.

No good Joe line is complete without mail away figures.  The mail away figure Starduster unfortuantely never found much popularity during its initial release, and was soon discarded for a much more popular mail away...


...Steel Brigade.  It's the figure that boasted that, "You can be the next Joe!"  Kids went nuts!

Each order form included several boxes that could be checked off, each of which picked your character's stats.  Was he an explosive expert?  A ninja?  Possibly a medic?  What about an explosive ninja medic?  Not only that, but you gave the figure its own unique name.  If that weren't enough to make any kid go bananas, Hasbro would print up your own unique file card.

The figure was so incredibly popular that six different versions exist.  The variations consist of different belts, chest straps, and holsters.  Out of the six versions, the rarest is the gold headed version.  This figure, while hard to find, is easy to spot because not only is the helmet a different color, but so is the clothing.

These days a "standard" Steel Brigade figure sells for About two hundred dollars, while the gold helmet edition goes from four to five hundred.
Two accessory packs were released in 1987.  The first continued the numbering from the battle gear "series" with number five, and the second was an all new Vehicle Accessory pack which contained various bombs and rockets.

New to the world of Joe was the motorized Action Packs.  Each wind up toy had not only a crank to perform its "motorized" action, but also an on/off switch so that you could crank it, and then play at your leisure.  The packs are incredibly easy to find loose, but most don't contain all the individual stickers that came packed in.


As usual, the series was rounded off with a fair amount of vehicles of all sizes and price ranges, some of which were packed with exclusive figures.






If you thought the kid down the street with the USS Flagg was a spoiled brat, his cousin down the block with the Defiant Space Vehicle Launch Complex must have been the Mayor of Spoiled Brats.  This massive playset, while not as large as the Flagg boasted more moving parts and fun than the Flagg ever could.


The eqaully impressive Mobile Command Center which folded out into three sections/levels was also released with the 1987 assortment.


Then there were the Battle Force 2000 vehicles which drew kids in with a heartbreaking promise that the vehicles could be combined to build the massive Future Fortress.  It was a lie!

Yes the parts could be used to build the fortress, but none of them actually hooked together.  Instead, you just put each piece next to the other, and created a square "parking lot" of part of the vehicles.  It was such a let down to kids.

On their own the vehicles are much more impressive as each breaks apart into two pieces, half of which was used for the "base".  Unfortunately the sub series never really took off the way that Hasbro intended, and with the exception of the one final figure and vehicle released in 1989 the line was silently scrapped, which made way for more sub lines such as Tiger Force and Night Force, but those are part of a whole new series that we'll talk about at a  later date.
Until then, we hope you've enjoyed our updated look at G.I. Joe 1987!

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G.I. Joe Package Inserts (Hasbro)



Inserts, catalogs, brochures, pamphlets, booklets - Whatever you want to call them. These were the great full color "poster" size pages folded up and inserted into all of our favorite toys of the 80's. But, what was the fate of most of them? Torn, thrown away, lost, scribbled all over, or simple cut to pieces and glued all over various school books and lockers. In short, the bulk of them don't exist today.

But, despite this, the secondary market doesn't hold a high value for them. Mainly because folks in the world of toy collecting either pass them up all together, or seek out only MIB (mint in box) toys, which the insert would already be inside of. This in turn makes for a great collectible that can be obtained for a fairly reasonable price. Not only that, but they take up a heck of a lot less space then the actual toys, and honestly make for a nice conversation piece hanging framed on your wall.

While most toys of the 80's had inserts such as these, today we're focusing strictly on the vintage 3 3/4 inch G.I. Joe line (mainly because they've become a new personal hobby that I've started collecting). The series started in 1982, and ran all the way up to 1994. Each year had its own packed in insert, usually with the vehicles, showing all the various new toys coming out that year in a double sided fold out pamphlet style booklet.

So, sit back, enjoy, and take in all the wonderful sights that were the G.I. Joe package inserts.


1982 - AKA "The Legend of G.I. Joe"



1983 - AKA "To the Rescue"



1984



1985



1986 - AKA "A Real American Hero"



1987



1988



1989



1990



1991 - AKA "Get G.I. Joe Tough!"



1992 - Done in a comic book format, but still folding out.



1993 - Done in a comic book format, but still folding out.



1994


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July 2010 Recap



Below is a recap of all the post we've covered in July 2010. If you missed any, or simply want to see them again, click on each "title" to be taken directly to that post. As always, thanks for reading.

The A-Team
Star Trek

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Star Trek (Mego)



Let it never be said that we discriminate.

We're the first people to admit that we're not Star Trek fans. We think the series was corny, the movies way too drawn out, and the excessive spawn off series even worse.

But, we're not here to talk about movies and TV shows. We're here to talk about toys, and when it comes to toys, we don't discriminate.

When Star Trek first went on the air, it didn't do as well as the studio had hoped. In fact, it wasn't until the series was cancelled that the networks realized just how many fans there were out there. With success of another well known "Star" movie, Paramount pictures struck out to revive the cast and crew of the Starship Enterprise, and bring it to the big screen.

Mego, who had licensed the rights to produce a set of figures on the motion picture, hoped that a little Star Wars magic would trickle onto the line. The once innovative company aped the Kenner approach with their 1979 Trek releases.


The Movie was successful but it didn't transfer into big sales for Mego. Mego's merchandising of newer characters such as Ilia and Decker also proved unwise. Sales were so poor that Ilias were seen in stores up until the mid eighties.

Only the crew were widely released in the United States, by the time the last three aliens were released the line had died. JC Penny sold a mailer pack of 3, but most were sold in Canada or Italy due to the Countries not being able to cancel their orders. Canadian K-Marts stores were known for selling the aliens for $1.00 each on unmarked cards just to get rid of them.

We've included all the carded aliens for reference purposes for collectors.


Two vehicles were produced for the line, though we don't know that they can necessarily be considered "vehicles" as you can't put any figures inside of them. They were really more like models.

Only one, The Vulan Shuttle and Sled, was made available in the USA. The Klingon Cruiser was only made available in Canada, and is incredibly rare.

We've included both vehicles for reference purposes for collectors.


Only one playset was produced for the series. The Enterprise Playset was a vacuform mold, and very similar to the Pocket Heroes Batcave of the same year.

A vacuform Vulcan Shuttle is rumored to have been released in Canada by Grand Toys, but it, among a couple other items such as the entire Enterprise ship and Klingon Bird of Prey never saw release in the U.S.

Despite the series popularity with die hard fans, the toys did poorly on the market. Perhaps it was because Star Trek was considered to be a show/series for a more mature class of fans, and thus they didn't play with toys. Along those same lines, perhaps it was because the show was too smart for most children, and they simply didn't understand it. We don't honestly know the answer. Regardless, these figures are a true treasure trove for Trek fans these days.

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The A-Team (Galoob)



"In 1972, a crack commando unit was sent to prison by a military court for a crime they didn't commit. These men promptly escaped from a maximum security stockade to the Los Angeles underground. Today, still wanted by the government, they survive as soldiers of fortune. If you have a problem, if no one else can help, and if you can find them, maybe you can hire the A-Team."


The A-Team launched in 1983, and with it rocketed the unknown Mr. T to fame. While the majority of the cast saw the show as a "team" and/or "family" environment, George Peppard took the sudden rise of his co-Star to stardom incredibly hard. Peppard, who held the ideal that he was the actual star of the show felt threatened with sharing the spotlight, or rather, getting pushed out of it. Over the course of the series, he would use what little "power" he held to push not just one co-star, Melinda Culea, off of the show, but also Marla Heasley, who replaced her. Peppard felt that the series was, "Guys show," and made it a point to tell the female actors on the series that they, "Weren't wanted."

Despite all these tensions on the set, when the cameras were rolling everyone put their best foot forward. The series found incredible success over the course of the next few years, running for five season for a total of 98 episodes.


Galoob launched a line of A-Team action figures, and proved that just because you have a good a TV show, movie, or even comic book that it doesn't necessarily mean you should make a toy line - Especially when said toy line is a slap in the face of fans.

One look at these action figures leaves most fans of The A-Team scratching their heads in confusion - Mainly because unless someone where to show you the figure in the package, most fans wouldn't even recognize them. They're just that poorly sculpted.

Rather than depict the figures in their average street clothes as seen on the weekly series, Galoob went for some kind of depotched G.I. Joe look. Even Mr. T isn't all that recognizable.

About the only good thing to come from this series would be the vehicles, to and include the A-Team's infamous van.

Galoob also produced a small line of "bad guys" for the A-Team to battle. The names were silly and enough to keep most people standing in the toy isle laughing - Names such as; Cobra, Python, Rattler and Viper...Someone at Galoob must have had an obsession with snakes. Or they watched too much G.I. Joe.

Seeing that the 3 3/4 inch figure line was a dying concept, Galoob gave the series one final attempt - One that would only ensure the certain doom of The A-Team toy line.

A 6 1/2 inch toy line was created. The problem - Other than Mr. T, the characters were unrecognizable. Not only did they not look like the human actors, but the Hannibal figure is just down right scary (top left). Look at that insane face! Not only that, but take a look at the Amy Allen figure (top right). Is that a man's head put on a woman's body?

What an insult to A-Team fans. Where's the effort?

Like it's smaller counterparts, the 6 1/2 inch figures also had the same four "villains" produced.

Two vehicles also got produced - the Off Road Attack Vehicle, and Combat Attack Gyrocopter. The A-Team also got their own Command Center - Though, like most of the vehicles produced so far, none of these items ever appeared in the show, and are so rare that I couldn't even find pictures.

All and all, the entire A-Team series of toys seemed nothing more than a slap in the face for fans. Galoob eventually dropped the line, and focused strictly on distributing Mr. T toys, as they not only seemed to be the most popular among children, but were also the most accurately sculpted. Probably cause "T" pitied the fool who didn't sculpt him right. Even then, the title of The A-Team was dropped, and the line simply went as "Mr. T".

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June 2010 Recap



Below is a recap of all the post we've covered in June 2010. If you missed any, or simply want to see them again, click on each "title" to be taken directly to that post. As always, thanks for reading.

Star Wars Dolls
Secret Wars

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Secret Wars (Mattel)



In 1984, Marvel Comics began its legendary Secret Wars limited series. Destined to stretch across the entire year in 12 monthly installments, this limited series was to set the stage for several future "crossovers" and special events. The series drew together heroes and villains from the far reaches of the Marvel Universe. Most fans either loved or hated this new experiment; few were ambivalent.



Secret Wars was not Marvel's first effort in the realm of the limited series crossover, but while the relative merits of the series, and its sequel, are certainly debatable, the release of Secret Wars in May of 1984 was extremely well-received by comic buyers. Each issue sold nearly three quarters of a million copies. Written by then Editor-In-Chief Jim Shooter, Secret Wars was an event that helped to define the direction of the Marvel Universe for years to come.

Action figures were certainly the most prominent promotional items that sprung from the Secret Wars franchise. When people think of Secret Wars merchandise, this is most often what they think of. Interestingly, it was the toys that inspired everything else. According to former Marvel Editor-In-Chief Jim Shooter, Mattel came to Marvel with the title "Secret Wars." Thus, comic series was born. And with it came these memorable Marvel figures.

The figures were Marvel's answer to Kenner's DC Super Powers line also launched in 1984. The Secret Wars figures were articulated only at the shoulders, hips and neck and had no special "action feature" (Super Powers figures had both knee joints and built in action features).





All figures came with "Secret Shields." The Heroes came with round shields and the Villains came with square shields. These shields came with a series of two-sided inserts that changed the scene when tilted. With a few notable exceptions, the most figures came with few other accessories and the accessories that were present (e.g., guns) were reused frequently.

Not Shown - Marvel Super Heroes 3-Pack with Captain America, Spider-Man and Iron Man, and Marvel Super Villains 3-Pack with Doctor Doom, Magneto and Kang

Many action figure lines are accompanied by vehicles, playsets and other accessories for use with the figures themselves. The Secret Wars line was no exception. However, there is one aspect that set these accessories apart: Some of them actually came with figures included! Not all of them, mind you. But in these days of increasing marketing pressure, the absence of the "Figures Not Included" caveat on the package is truly unique.

Despite the series shortcomings, Secret Wars remains a fan favorite, and in 1984, they were the only game in town for Marvel Comic fanatics. While many of these figures were destined for better versions in later lines, the Secret Wars figures represent a nostalgic era for Marvel toys. It was the first real marriage of Marvel comics and toys. Not too shabby.




While the action figure series didn't last too long, Marvel would once again use the "Secret Wars" banner for a follow up story arc the following year. Though the series sold well, many fans pan the sequel. As for why, I really can't state this  reason any better than one Reddit user already did:

"Secret Wars II started the very bad trend of needing to read the tie-ins to get the complete story. In the first Secret Wars you could just read the 12-issue main series to get the whole story. The other titles just showed the heroes getting taken away from Central Park on the last page of one issue and then they arrive back the next issue with unexplained changes (Spidey's black costume, Fantastic Four - Thing + She-Hulk. It made you want to read Secret Wars to see what happened. Secret Wars used the long-standing titles to promote the series where as Secret Wars II (and most modern events nowadays) use the event title to boost sales of the long-standing titles." - Reddit user c_is_for_classified


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