Star Trek (Mego)
Let it never be said that we discriminate.
We're the first people to admit that we're not Star Trek fans. We think the series was corny, the movies way too drawn out, and the excessive spawn off series even worse.
But, we're not here to talk about movies and TV shows. We're here to talk about toys, and when it comes to toys, we don't discriminate.
When Star Trek first went on the air, it didn't do as well as the studio had hoped. In fact, it wasn't until the series was cancelled that the networks realized just how many fans there were out there. With success of another well known "Star" movie, Paramount pictures struck out to revive the cast and crew of the Starship Enterprise, and bring it to the big screen.
Mego, who had licensed the rights to produce a set of figures on the motion picture, hoped that a little Star Wars magic would trickle onto the line. The once innovative company aped the Kenner approach with their 1979 Trek releases.
The Movie was successful but it didn't transfer into big sales for Mego. Mego's merchandising of newer characters such as Ilia and Decker also proved unwise. Sales were so poor that Ilias were seen in stores up until the mid eighties.
Only the crew were widely released in the United States, by the time the last three aliens were released the line had died. JC Penny sold a mailer pack of 3, but most were sold in Canada or Italy due to the Countries not being able to cancel their orders. Canadian K-Marts stores were known for selling the aliens for $1.00 each on unmarked cards just to get rid of them.
We've included all the carded aliens for reference purposes for collectors.
Two vehicles were produced for the line, though we don't know that they can necessarily be considered "vehicles" as you can't put any figures inside of them. They were really more like models.
Only one, The Vulan Shuttle and Sled, was made available in the USA. The Klingon Cruiser was only made available in Canada, and is incredibly rare.
We've included both vehicles for reference purposes for collectors.
Only one playset was produced for the series. The Enterprise Playset was a vacuform mold, and very similar to the Pocket Heroes Batcave of the same year.
A vacuform Vulcan Shuttle is rumored to have been released in Canada by Grand Toys, but it, among a couple other items such as the entire Enterprise ship and Klingon Bird of Prey never saw release in the U.S.
Despite the series popularity with die hard fans, the toys did poorly on the market. Perhaps it was because Star Trek was considered to be a show/series for a more mature class of fans, and thus they didn't play with toys. Along those same lines, perhaps it was because the show was too smart for most children, and they simply didn't understand it. We don't honestly know the answer. Regardless, these figures are a true treasure trove for Trek fans these days.
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